Third Celebrity Fragrance Reveal from Halle Berry

Oscar-winning American actress Halle Berry will present her third perfume in August. However, the fragrance will not be available for worldwide sale until January 2011. Berry said that she wanted to create a floral composition when she was working on this women’s perfume, which is called Halle Berry Reveal.

Did the actress manage to create a more floral perfume this time? Experts think that despite abundant presence of floral notes in it, the fragrance can be attributed to very classic and light perfumes. Halle Berry Reveal is more of a woody-floral perfume; it was designed by perfumer Richard Herpin.

The composition contains the following notes: mimosa, honey melon, red berries, peaches, iris flowers, neroli, plum, vetiver, cashmere wood, and skin musk. Berry is very pleased with this perfume and says that presence of iris added particular softness and lightness to the fragrance.

Fragrance Halle Berry Reveal will be quite concentrated (Eau de Parfum) and will be released in bottles accompanied by a line of perfumed body products.

Fifi Awards 2010 Best Perfume Winners

The long-awaited ceremony, which awards the greatest prize among perfumers from around the world took place this week. The Fragrance Foundation announced list of winners of the prestigious 2010 Fifi Awards. There were no sensations, since most of the nominations were quite predictable.

Here is a partial list of winners. Perhaps, once you see that those fragrances were so well recognized by professional perfumers, you will feel urge to finally try some of them as well.

• Women’s Luxe -
Lola Marc Jacobs – Coty Prestige
• Men’s Luxe 
- Tom Ford Grey Vetiver – The Estée Lauder Co.
• Women’s Nouveau Niche 
- Bond No.9 Astor Place – Bond No. 9 New York
• Men’s Nouveau Niche -
Bond No. 9 Brooklyn – Bond No. 9 New York
• Unique Boutique -
Tom Ford White Suede – The Estée Lauder Co.
• Women’s Popular Appeal -
Halle by Halle Berry – Coty
• Men’s Popular Appeal -
Seduction in Black, Antonio Banderas – Puig USA, Inc.
• Bath and Body -
Couture Couture by Juicy Couture – Elizabeth Arden
• Women’s Media Campaign 
-Chanel No 5: “Train de Nuit” – Chanel

Nail Laquers OPI Burlesque Collection

OPI company constantly surprises us with new collections, even ”cinematic” ones. Nail polish fans welcomed collections inspired by this year’s movie ”Alice in Wonderland”. A new premiere is coming up, which OPI couldn’t miss as well – the movie called ”Burlesque” with Christina Aguilera playing the leading role. The brand’s new collection was inspired by this movie.

This is a holiday collection, since it turned out to be very festive and luxurious. The new nail polishes will become available for sale in September 2010, while the movie premiere is scheduled for November. Indeed, it is about time for Christmas products to start popping up.

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The collection will feature two separate lines: shiny and glittery colors, and glossy ones. Once again, OPI sticks to its rule and offers creative names along with interesting colors.

The six colors with glitter are:

– Bring On the Bling

– Glow Up Already!

– Extra-va-vaganza!

– Simmer & Shimmer

– Show It & Glow It!

– Sparkle-icious

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OPI Burlesque Nail Polish " width="400" height="335">

The six glossy colors are:

– Rising Star

– Take the Stage

– The Show Must Go On!

– Let Me Entertain You

– Ali’s Big Break

– Tease-y Does It

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OPI Burlesque Nail Polish " width="400" height="335">

Tips on How to Dry Your Hair Naturally

Summer is a season when you can forget about your hair dryer for a while. At least, when you are not pressed for time. Beauty experts and hair stylists recommend that you dry your hair naturally, without blow-drying, as often as possible. Obviously, the summer is the right time to start doing it. But the question is – What is the fastest and most effective way to dry hair naturally?

1. Blow-drying is really unhealthy because hot air dries and damages your hair. Use a towel that absorbs very well to reduce the time you need to spend for drying your hair naturally. The towel should be soft and absorbing.
2. Never rub your hair with a towel because wet hair is more fragile. You just need to pat your hair dry.
3. How to style hair? The best way is to use your fingers and high quality hair care products. Make sure you lift your hair at the roots occasionally to make hair styling process more effective.
4. It is not a big problem to curl your hair without blow-drying. Use scrunches and barrettes in your wet hair to create a natural wavy hair effect.
5. Never comb your wet hair with a regular brush. Use a hair brush with sparse bristles and comb your hair very carefully, just to untangle it.

Manicure Trend in YSL Rock and Baroque

Fall collection from YSL for year 2010 – Rock and Baroque- currently is one of the most remarkable among fall makeup collections.

The collection offers noble colors, luxurious textures, and perfect formulas. Fall nail polish colors offer unique line of color duets, which inspired creation of a new manicure trend.

New nail polish line from YSL Rock and Baroque presents three unique duets, which create the base of the Fall-2010 image. This new French manicure is bright, rich, and even a little bit vamp.

Do Your Makeup Faster In The Morning

Women typically spend a minimum of two hours to care for their appearance on Monday morning. There are ladies who prefer to do makeup before Friday night to free some precious time to spend on themselves. Researchers from the University of London estimated how much time women spend on their beauty routines.

Research involving 1,000 women revealed that we spend an average of 76 minutes. 23 minutes for hairstyling, 18 minutes for doing makeup, 16 minutes for choosing what to wear and 19 minutes for taking a shower. On Monday morning, women spend on average 12 minutes on hairstyle, 9 minutes on applying mascara, lipstick, eyeshadow and blushes, 9 minutes on wardrobe routine and 10 minutes on taking a shower. On Friday, beauty routine time falls by 6 minutes.

Ed Watson, head of research team, says women spend three fourths of their life on caring about the appearance. By the way, celebrities like Cheryl Cole and Jennifer Lopez spend no more than one hour on beauty routines. The celebrities spend 28 minutes on dressing, 14 minutes on taking a bath or shower, 11 minutes on making hairstyle and 19 minutes on makeup. So the singers can save some extra time for emergencies like fixing broken zippers.

New Fragrance Miss Pucci by Emilio Pucci

Emilio Pucci, a popular perfume brand, is ready to introduce with a new feminine perfume Miss Pucci in July 2010. This fragrance follows Pucci Vivara 2007, even the package is similar to Vivara’s motif.
Miss Pucci is the product of collaboration of three unique perfumers: François Demachy, Christine Nagel, and Benoît Lapouza. This composition captures the notes of citrus, rose, orange blossom, jasmine, cedar, iris, and white musk.

New Fragrance Nina L`Elixir by Nina Ricci

Following several variations of fragrances from Nina we can expect another perfume for young princesses. Those fragrances have been treating us with rich and fresh compositions since 2006. Nina L’Elixir, the newest perfume, will be presented at the end of this summer.
The name itself promises long-lasting and rich aroma. This is another variation dedicated to the theme of apples, jasmine, and refreshing chords of bright lime. Warm musk adds particular sensitivity to this combination.

Fragrance for Gigolo

I’ve recently written about Armani Acqua di Gio fragrance, which I bought for my love. Together with the spray the shop assistant gave me a tester of “Aigner Man 2” fragrance. Well, I was wondering, what it was and how it smelled, besides, I had never heard of this brand before. So, I opened it at home and… was disappointed.

How Aigner Man Smells

This fragrance is said to represent Masculinity per se in some reviews. I’ll tell you, what it is in reality. First of all, Aigner Man is sweet. So sweet, that smelling it for a few seconds makes me a little bit sick. Secondly, it’s very saturated: tobacco and amber indeed make a strong impression and stays for a long time, but I wish it didn’t – you can’t get rid of it. I don’t like it. Neither does my man. It smells like a fragrance for a gigolo. Anyway, it’s not absolutely unbearable or nasty. I’ve met much worse smelling fragrances. It’s recommended for those who like their man to smell sweet. As for me, I find it more a unisex aroma, which has nothing to do with “Masculinity per se”. A perfect appetite suppressant at most.

Armani Acqua di Gio Sexy Fragrance for Men

You must have already heard of Armani Acqua di Gio Fragrance for men. It’s not new, even considered by many as classic, but I think, it’s worth telling about. I’ve known about its existence and its cool aroma for a very long time. But I’ve no idea, why I didn’t buy it earlier. It was one of my gifts for my love on this Valentine’s Day. I must say, he liked it as much as I do. The fragrance is so sexy, so saturated. Pure masculinity! This is exactly how my man should smell.

Everything for Him?

Girls, women, everybody, this fragrance is super! It’s my favorite fragrance for men. I sincerely highly recommend it. It’s young, immensely fresh, but be careful, it can seduce! There are also Acqua di Gio deodorant stick, after shave balm and lotion, hair and body shampoo and deodorant spray for him. Everything so fragrant – and everything for him. To be honest, it was also a gift for myself, because it’s first of all me, who enjoys this aroma

Acqua di Gio Fragrance for Women

I’ve recently found Acqua di Gio fragrance for women, but unfortunately I didn’t have the opportunity to smell it. I wonder, what it is like. If someone can tell me about it – it would be great. Well, I’m not sure there is a fragrance I can like more than my new passion DKNY Delicious Shine, which I’ve already told about, but anyway I want to know it – how it smells, how long it lasts, what it resembles, what feelings it arouses.

Sexy Fragrance DKNY Delicious Shine

I want to share with you a perfect gift idea for women. Whether you are a woman looking for a present for your best friend or a man who needs a romantic Valentine’s Day gift for his girlfriend or wife – DKNY Be Delicious Shine fragrance is what you need. This is my new passion. It was a gift for myself, a very pleasant one. I wear it even when I say at home the whole day, because I love it!

How DKNY Be Delicious Shine Smells

This fragrance is so delicious! It’s sweet, joyful, flirty, sexy and at the same time innocent, it entices. It has a unique apple note together with an exotic grapefruit aroma. It gives you a fresh floral feel. It is indeed heavenly. Unfortunately it is a limited edition and I can’t imagine, what I will do, when it’s not retailed anymore. I even have the crazy idea of buying one more Be Delicious to be able to enjoy it longer.

DKNY Be Delicious Set and Body Lotion

By the way, there is also Be Delicious body lotion, which smells as good and fresh as the parfum spray. It can be purchased both separately and inside a very nice Be Delicious set for women.

Armani Acqua di Gio Sexy Fragrance for Men

You must have already heard of Armani Acqua di Gio Fragrance for men. It’s not new, even considered by many as classic, but I think, it’s worth telling about. I’ve known about its existence and its cool aroma for a very long time. But I’ve no idea, why I didn’t buy it earlier. It was one of my gifts for my love on this Valentine’s Day. I must say, he liked it as much as I do. The fragrance is so sexy, so saturated. Pure masculinity! This is exactly how my man should smell.

Everything for Him?

Girls, women, everybody, this fragrance is super! It’s my favorite fragrance for men. I sincerely highly recommend it. It’s young, immensely fresh, but be careful, it can seduce! There are also Acqua di Gio deodorant stick, after shave balm and lotion, hair and body shampoo and deodorant spray for him. Everything so fragrant – and everything for him. To be honest, it was also a gift for myself, because it’s first of all me, who enjoys this aroma

Acqua di Gio Fragrance for Women

I’ve recently found Acqua di Gio fragrance for women, but unfortunately I didn’t have the opportunity to smell it. I wonder, what it is like. If someone can tell me about it – it would be great. Well, I’m not sure there is a fragrance I can like more than my new passion DKNY Delicious Shine, which I’ve already told about, but anyway I want to know it – how it smells, how long it lasts, what it resembles, what feelings it arouses.

Solo Loewe a Timeless Fragrance

Saying “smells nice” about this fragrance is saying nothing. This aroma has a man in it. A modern perfume could be a perfect gift idea for him. This fragrance is created for someone serious, mature and firm. It would be bizarre to waft from a teenager, because it emphasizes the real masculine essence. A novel hero, who is reliable, who surprises with the contrast of romanticism and earnestness – this is what comes to your mind, when you inhale the aroma of Solo Loewe. It makes you thoughtful, calms.

Your man… He does not smoke and you don’t like the smell of cigarettes, but a light whiff of Tobacco lacks sometimes, when you embrace. Solo Loewe grants this missing particle, which, when present, brings absolute harmony. It stays long and smells perfect on a man’s skin. If you hesitate, what to buy for your beloved on his birth day, give him this aroma of mystery as a gift, it will please both him and you.

Fragrance Hidden Fantasy from Britney Spears

Britney Spears, who recently came back to her senses, enjoys doing some perfumery business in addition to her music career. A number of fragrances have already been released under her name; those include: “Curious”, “Fantasy”, “In Control”, “Midnight Fantasy”, “Curious heart”, and “Believe”. A new fragrance, “Hidden Fantasy“, is also expected to be released very soon.

This new product from Britney will be released under the well-known brand Elizabeth Arden. The presentation of this fragrance will be held on December, 2.

The composition of this new perfume is said to have sensually-fruity scent. This is a fragrance of a girl who has grown up, who realizes her own attractiveness and is not afraid to turn into life even the most daring fantasies she has. The scent of sour cherry and vanilla will stand out in this perfume the most.

Seasonal Escada Fragrance – Ocean Lounge

I’ve just read that Escada created a new seasonal floral fruity fragrance for women. It’s called Ocean Lounge and, judging by the bottle, it should be similar to my favorite Moon Sparkle by Escada. I’ve been using it this summer and the first part of September – even today. And I’m enjoying it right now. It smells great, as already said, I recommend this scent! I’ve found on many sites that Ocean Lounge “evokes the spirit of summer” – and I hope, it really does, as its “elder brother” Moon Sparkle does create a truly summer mood. Ocean Lounge is a composition of fruity and floral scents.

Here’s a more detailed description of Ocean Lounge. Top notes are lychee and plum, pear nectar accord, strawberry meringue accord. Middle notes are ‘violet petal sorbet’ scent, mimosa blossom, jasmine. And base notes are ambery notes, sheer vanilla, teakwood scent.

Ocean Lounge is a limited edition fragrance, so I’m going to try it out by all means! I hope, it will turn out no worse than Moon Sparkle, and, maybe, even better, if there’s ever something that can smell better than this fragrance.

Marisa Miller Endorses Fragrance Very Sexy Dare

Marisa Miller, 30 years old fashion model, endorsed a new fragrance Very Sexy Dare from Victoria’s Secret. September, 16 she showed it to the public in New York. Victoria’s Secret President Ed Racek thinks Marisa was the best model for the presentation. ‘Marisa is one in a million. She is a collective image of all California girls. She looks just gorgeous and emanates positive vibes’ – Ed says.

Marisa joined Victoria’s Secret angels last December when she appeared on the stage during annual brand show. This summer Marisa topped Maxim magazine’s Hot 100 2008 list.

She’s just 5′7 feet tall and she thinks her figure is very feminine. ‘When I started as a model, androgynous type was in, – Marisa says – girls with at least small breasts weren’t to be seen at castings. I had to find my own place under the sun.’

In 2000 Marisa married Jim Miller, a lifeguard, but they split in two years. She’s been married to a Hollywood producer Griffin Guess since April, 2006. Marisa’s hobbies are surfing and volleyball. She says if she’d screwed up her career as a fashion model, she’d have become a sportscaster. Well, it’s never late to fill that niche.

As for fragrance Very Sexy Dare, I’ve no idea, how sexy it smells, I’ll try it out and tell you.

Moon Sparkle By Escada for Women

I’ve recently discovered a new fragrance, which smells just perfect – it’s called Moon Sparkle, produced by Escada. I’ve never used Escada fragrances before, but my first experience is very pleasant. As soon as you spray it, the air becomes saturated with real summer notes. Moon Sparkle has everything: sweet fruits, a bit of sourness, delicate flowers. It’s not for someone serious, it’s more light-minded, fresh, romantic, sensual. It smells like magic, sexuality. By the way, men like it too. It smells like summer. My summer 2008 has started with this sophisticated fragrance.

Moon Sparkle by Escada has the following notes: Strawberry, Blackcurrant, Citrus Cocktail, Red Apple, Sweet Pea, Freesia, Jasmine, Rose, Raspberry, Musky Notes, Sandalwood, Dry Amber. It’s not very lasting, so you need to spray it two or even three times, before going out. At least I do it this way. But, maybe, it’s because I can’t get enough of it? Anyway I recommend it as an extremely pleasant, irresistible summer fragrance and a good gift idea for women.

Femininity with Eclat D’Arpege by Lanvin

Eclat D’Arpege by Lanvin – did you smell it? This is a sophisticated fruity scent. I have tried lots of perfumes. But I always came back to this one, which has been my favorite for about three years. I told you in some of the recent posts about the new fragrance DKNY Delicious Shine, which I like very much and enjoy. If you want to compare these two fragrances, they are very different. DKNY Delicious Shine, this concentrated apple is flirty and frivolous. Eclat D’Arpege is more serious, more saturated with aroma, this fragrance means femininity itself. Is it sexy? Undoubtedly yes. Is it liked by men? Of course, it turns them on, indeed.

This is a very lasting aroma and when you have just sprayed it, you never feel, like it’s too much of it, I mean, it never seems silky sweet, even at the beginning. You don’t need to get accustomed to Eclat D’Arpege, you love it from the very first smell. As for me, I love everything in it.

I highly recommend it, as I use it myself and everybody who smelled it, admired it. I also use Eclat D’Arpege perfumed body lotion of the same name, which smells extremely pleasant, too. The fragrance is a blend of Sicilian Lemon Leaves, Lilac Green, Wisteria Flowers, Green Tea Flowers, Peach Flowers, Red Peony, White Cedar of Lebanon, Musk and Amber. As for the price, 3,4 oz Eau De Parfum Spray costs about $34-$40. It’s really worth.

Halle Berry Launches Fragrance Halle

Halle Berry is launching her own fragrance in spring 2009. It is actress’ debut fragrance that she’s developing in partnership with cosmetics giant Coty. “Fragrance is something I’ve wanted to do for myself,” – said “X-Men” star. “It’s a real, true expression of who I am – I was involved in all aspects of making it.” Interestingly, most celebrities express themselves just in the same way. But, it’s quite possible that one, or better two, gifted noses do the job for them as in the case of the Beckham’s fragrances.

Halle’s signature scent is rumored to be woody oriental. It took two years of painstaking work to design the bottle for Halle by Halle Berry.

“I was mixing scents of other brands that shall remain nameless before I made my own with notes of fig and mimosa. Then I added olibanum, which is an African root, which brings spice to the fragrance, and sandalwood, which smoothes everything out and makes it yummy. It’s very sensual, very natural and very much reflective fragrance.”

By the way, celebrity fragrances have dominated the global perfume market since 2006. It is mutually beneficial business. Both the celebrities and cosmetics giants are reaping bonanza from the sales of fragrances (over $353 million now).

Sunkissed Glow Fragrance by Jennifer Lopez

Obviously, Jennifer Lopez is tired of family problems and decided to prove Marc Anthony she’s much more than just mother and housewife by launching a new fragrance, “Sunkissed Glow”. As it was with the previous one, the flacon of “Sunkissed Glow” resembles Jennifer Lopez’s figure. It’s said to be flowery and fruity (this is what I personally like) and have some orange blossom (wow!), water lilies and passion flower notes. You’ll also smell ember, musk and cashmerewood scents from the bottle. So, it seems to be something amazing.

No idea how all these scents together smell in “Sunkissed Glow”, but when you just look at the photo of Jennifer Lopez and the picture of fragrance bottle in the sun glow, you may feel as if it’s summer or as if you were on Islamorada in Florida (the island where the photo was taken), too.

The photo for the promotion campaign was made by Peter Lindberg. Mr. Lindberg, thank you for your work – now we all living in cold regions are envious!

The fragrance will appear in European beauty stores only in February, 2009, unfortunately, there’s no information about the U.S. release date by now. As if as a bonus for our patience, the fragrance will also include a small gift – a bracelet. Looking forward to “Sunkissed Glow”!

Serge Lutens Launches Cellophane Scented Perfume

What a diversity in contemporary fragrance universe! Renowned nose Serge Lutens is launching two perfumes at once. Nuit de Cellophane is a cellophane fragrance with notes of tangerine, honey, osmanthus and jasmine. We’ll get the chance to check this seemingly strange composition very soon, by the middle of March.
Another news is that Mr. Lutens is taking over legendary Feminite de Bois by Shiseido. Actually, Lutens originally created it when he worked for Shiseido. Updated fragrance is less bright, though, which might change minds of those for whom Shiseido version was too much.

Diddy Launched Unforgivable Woman Fragrance

Rapper Sean John Combs (Diddy) has launched Unforgivable Woman fragrance. It is a creamy floral composition in a bottle of rose champagne shade. It’s far from being a sequel to Unforgivable Man, though. They share only one note, bergamot, but it still sounds different. Sean teamed up with perfumer David Apel who created, among other fragrances, Bleecker Street and Wall Street for Bond no.9 and Black Orchid Voile de Fleur for Tom Ford.

The novelty should appeal to pina colada cocktail lovers. It has become a top note in the fragrance. Unforgivable Woman also features pear, orange, apple, black currant, vanilla, coconut, freesia, jasmine, and violet.

“I think we all have an emotional connection to pina colada. I had this vision of a woman being on the beach, and the Unforgivable Man sees her – and the scent is just the way that feels, the heat of it,” said Combs.

The ad stirred some controversy. It was shot by Eric Odgen and featured the model Jessica Gomez as Diddy’s girlfriend. “In the clip, viewers become witnesses of something risky and off-limits going on”, the musician says.

Spring Edition of YSL’s Elle Fragrance

Just as spring arrived, Yves Saint Laurent has launched a new version of popular flower and woody Elle fragrance. Classic perfume now comes in smaller size just to fit into a handbag.
This is a 0.5 oz spray in raspberry and golden case. And the case comes with black satin pouch.

Eau de Parfum Elle Intense advertised by Coco Rocha is recommended for evenings. It has stronger notes of raspberry, litchi, pink fruit, jasmine, and amber and retails in sizes of 1 oz, 1.7 oz and 3 oz.

Burberry’s Five Faces for New Fragrance

Typical English handsome men – actor Alex Pettyfer, The One Night Only lead vocalist George Craig, musician and model Will Cameron, the Last Gang vocalist and guitarist Kristian Walker and artist Johnny Epstein – have become protagonists in an advertising campaign for the new The Beat for Men fragrance.
Commenting on his choice Christopher Bailey said that the project brought together uniquely gifted young men who share outstanding individuality, creativity, unruly elegance as a natural style and dynamic masculine temper.

The novelty, unlike other ‘male’ perfumes, targets young audience. This fresh woody fragrance with violet leaf and black pepper was created by Olivier Polge and Domitille Berthier. And their inspiration came from music: on Bailey’s recommendation they listened to the best of post-britpop like Kasabian, Arctic Monkeys, The Fratellis and Razorlight.

Private Fragrance Amber Ylang Ylang from Estēe Lauder

Estēe Lauder has released Amber Ylang Ylang, the second in its series of Private Collection fragrances. It evokes the aura of legendary fragrances of the past and invites on the journey into a secret and private world. Creating new fragrance, Aerin Lauder (Senior Vice-President and Creative Director at Estēe Lauder) drew inspiration from her lifestyle, which is a marriage of simplicity and luxury.

The fragrance captures the atmosphere of enjoyable dinner in the living room decorated with wood, velvet and cashmere of brown and golden shades.

“To me, a perfect evening is a private one, spent at home with family and friends”, – said Aerin. “Private Collection Amber Ylang Ylang represents the relaxed intimacy and quite comforts that we love to come home at the end of the day”.

Deep, warm and luminous bouquet of luxurious notes of golden amber, ylang-ylang, Bulgarian rose, honey, incense, vanilla, and sandalwood was handpicked by Aerin Lauder, so was each detail in the bottle.

The cap with hammered gold texture for Eau de Parfum Spray bottle is the exact copy of necklace Aerin inherited from her famous grandmother Estee. And the fragrance bottle features a cap embedded with rare gems: tiger eye, smoky quartz and red agate.

Private Collection Amber Ylang Ylang exclusive collection features Parfum Spray (1 oz) and a lighter version – Eau de Parfum Spray (1 oz and 2.5 oz).

Fresh Fragrances from Sarah Jessica Parker

The exquisite Sarah Jessica Parker is keeping up her fragrant exploration of subtle moments of life, turning transience into pure scent. Following her Lovely line, she tried to capture the moments of Dawn, Twilight and Endless.

Dawn Fragrance

Dawn was born out of that special feeling when the beauty and tenderness of the first sun rays begin to get saturated with a more pronounced and tangible freshness of the coming daylight. The scent is pure, cool and invigorating, having in its core orchid, vetiver, orris, oakmoss, even musk and Tahitian vanilla dried essence. The basic blend was enhanced by the contributing perfumer Stephen Nilsen of Givaudan who played around the heart of the scent with citrus, angelica and violet leaves adding more melody to the fragrance.

Twilight Fragrance

Twilight, a creation of Laurent Le Guernec and Clement Gavarry of IFF, is more human, erotic and hauntingly reminiscent. Built around the passion of peony and jasmine, it derives a pleasantly cloying touch of amber, aromatic sandalwood, incense and even musk. Whiffs of bergamot, galbanum, mandarin and pink pepper make the memories of twilight romance more colorful.

Endless Fragrance

Endless takes you away to realms of fruit, bloom and verdure. Its fragrance bespeaks of that special bliss of life’s gifts. The perfumer Yann Vasnier of Givaudan created the heart of peony, pink jasmine and magnolia. Oakmoss, Indonesian patchouli, Austrian sandalwood, vetiver and suede musk provide the base for the playful notes of delicious apple, pineapple, as well as plum and ivy leaves.

The flacons remain recognizably Parker-esque with floral patterns varying in color. Jon Dinapoli cooperated with Sarah Jessica Parker in designing the flacons and outer cartons for which they used images created by fashion illustrator Sara Singh.

The perfumes will come in 30 and 75 ml EDP with perfumed body lotion included.

The advertising campaign headed by Michael Thompson will be splashed over fashion magazines. Displayed will be Sarah’s photographs taken at dawn, at noon and at twilight as an involving emotional story leading her through the day sharing her treasured moments with us in a succession of day’s moods. There is going to be a TV clip running along the same lines underscoring the emotional concept behind the new scents.